Be Broadband in ad trouble

January 30, 2008

Be Broadband in ad trouble

The Advertising Standards Authority (ASA) received a complaint from a member of the public, they take it really seriously it seems. The complaint was regarding an advert on a certain social networking site, but as it turned out the advert was out of date by three weeks.

The advert was for a broadband package deal which offered speeds up to 24 Mbps for a price of £14 per month, although this did have capped usage. This offer was running throughout August 2007, but the member of the public see this advert towards the end of September 2007.

The broadband company said that it was not really their fault, because the media buying agency that they used were at fault and they were told that the adverts were removed. It is because of this that Be Broadband has got away with nothing but a warning, but the ASA will be watching any future adverts for accuracy.


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