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February 5, 2008

MySpace launches developer web site

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by Janet Harris
MySpace launches developer web site

MySpace has launched a developer web site which provides tools to build applications for the social networking site.

Developers have till March to create and test application, before they are made available for members to intall, only after being fully tested by MySpace to make sure they are safe.

Until March the newly built applications will be in a sandbox area where they will be invisible to consumers.

The move brings MySpace inline with Facebook, which opened its platform to external developers in May.

Since then, over 14,000 applications have been created for Facebook, increasing the site’s appeal to members.

Developers will be able to monetise their MySpace applications by placing advertising on the applications’ ‘canvas’ pages, where members manage the applications they install. They will keep all revenue generated through advertising.

Developers will also be able to advertise from two new services which MySpace is beta testing, called HyperTargeting and SelfServe.

As well as appearing on the canvas page, each application will be featured on their own profile pages, together with information on what it does and how it works.

MySpace will make three types of APIs available to developers:

• Google’s OpenSocial APIs with MySpace extensions for building applications in JavaScript and HTML;
• ActionScript to build Flash applications and
• Representational State Transfer (REST) APIs for applications that require server-to-server connections.

MySpace’s Developer Platform site will also include documentation, sample code and discussion forums.

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