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February 6, 2008

Virgin gets away with that Ad


by David Allen
<br />
Virgin gets away with that Ad<br />

An advertising campaign that launch by Virgin Media for its high speed internet has been given the all clear on ten points the fact that there had been a string of complaints from the companies main competitors Carphone Warehouse and BSkyB.

The adverts all run with a headline of “Truth, Lies and Broadband” this campaign made many claims regarding the competition, where they pointed out where other companies such as BT, Tiscali, Sky and Carphone Warehouse’s TalkTalk are all still using inferior technology. Of course we all now know that Virgin intend to use fibre optics.

Virgin Media claim that the real purpose behind the advertising is to get consumers to visit their website and compare their services to all of the other available. There were in fact over twenty complaints from members of the public and BSkyB and Carphone Warehouse complained on ten points that they believed were misleading. However the Virgin Media ad campaign was cleared on all ten counts.

Story link: Virgin gets away with that Ad


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