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February 13, 2008

Survival of the fittest, DVD or Download?


by David Allen
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Survival of the fittest, DVD or Download?<br />

An industry which started off with renting films on video tapes has now grown to highly sophisticated business renting out DVD’s. Lovefilm is the most successful of all the DVD rental companies in the UK and their concept is straight forward enough.

The company encourages its members to create a wish list of DVD’s from the large catalogue, and these get sent out by post and when the member is finished they send it back in the pre paid envelope, then the cycle begins again.

But can seemingly successful businesses survive against the increasing market in film downloads? This is a question that businesses like Lovefilm need to address, because at the moment they hold around three per cent of UK households, but people who download films are increasing all of the time and as the speed of the internet increases this will be even more popular.

Story link: Survival of the fittest, DVD or Download?


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