It may come as no shock here that Virgin Media are looking into the sale of some or all of its channels, which may include Living TV, Bravo, and Sit Up as the prime candidates for the sale.
The problem that that the business has is that a lot of the channels are owned by many other media companies, sort of makes things a little bit more complicated for them when it come for a sale of individual channels to other companies.
With the group estimated to valued at around £800 million, it is not likely that many other media companies would be interested in buying the whole thing. But selling it off in bits and pieces will not raise the full price of the group. Virgin Media intends keep its entire retail section of channel and in fact will be expanding the shopping networks as this would be more advantageous to them as a business.