Due the success of the iPlayer it does not come as a surprise to see that there are more and more applications willing to accommodate it.
To reach out to a different type of audience the BBC has now released a Beta version of the iPlayer for the devices of the moment, Apple’s iPhone and iTouch which will allow users to download programmes while out and about.
The iPlayer will use the Wi-Fi connectivity which is available on both of the devices to download the stream at 516 Kbps, this is 400 Kbps for the video and the remainder will be for the sound.
This move will introduce the BBC and indeed the iPlayer to a different type of audience who are more like to be watching the channels programming while on the go, whether it be on the to work or just to catch up on things while on a break.
Offering the iPlayer through the iPhone and iTouch is a really good move by the BBC for expanding its market exposure.