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March 7, 2008

Google may bring TV ads to UK


by David Allen
<br />
Google may bring TV ads to UK<br />

The name Google always goes with internet search, but the company is now so much more than this these days.

We may be seeing more of them in the so called offline marketing sector soon, as they are considering bringing over to the UK their TV advertising service, which has been doing very well in the US with the second biggest satellite service, Dish Network.

The technology behind this system will allow advertisers to see exactly how many people are actually looking at their adverts; this will help with costs and placing different advertising to a varying audience.

Google has already partnered with BSkyB as the search and video technology partner, which will eventually enable BSkyB to target their advertising to the right people by taking information from the set top boxes, this is then used to estimate the amount views each advert gets. The system itself is very much like Google Ad words where advertisers choose certain keywords.


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