The previous Pipex which had products such as 123-reg and WebFusion under its brand was positioned for a name change from the time when the sale of the broadband and voice divisions to Tiscali was concluded in September 2007. Those divisions that continued have now changed the name used on billing and other communications to GX Networks.
Customers with a Pipex broadband connection will continue be identified as Pipex broadband customers, since Tiscali has the privileges to use the name in relation to broadband and phone services. While Tiscali is capitalizing on cost savings by moving customers from BT Wholesale IPstream products to Datastream or unbundled connections there are no indications that Pipex consumer broadband products will vanish.
This name change has come full circle in a way as GX Networks purchased Pipex Communications back in 2003 and adopted the name Pipex Communications until this newest sale. The name shifting might not yet be over for Pipex broadband customers nevertheless, given that there is a reasonable amount of conjecture and refutation whether various parts of the pan-European Tiscali group may be sold off.