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March 14, 2008

TriggerMail event-based email system announced


by Janet Harris
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TriggerMail event-based email system announced<br />

Entrepreneur, Neil Capel, has developed TriggerMail - an event-based e-mail system for enterprises. Event-based e-mail is triggered by a user event, e.g. signing up to a website can trigger a welcome email.

A beta version of TriggerMail was launched in November and the full version has now been released.

The company has attained a high hit rate in ensuring that event-based e-mails go to the correct inboxes. It has achieved this by monitoring the delivery and click-though activity to ensure that e-mails don’t go to the spam folder.

The service is configured with domain keys and SPF (Sender Policy Framework), and is a member of the Spam Sender Control to increase delivery rates.

TriggerMail also allows e-mail statistics to be integrated into Google Analytics, while e-mail templates can be edited in both HTML and text.

The TriggerMail network consists of five independent connections to Tier 1 global transit providers.

The architecture is built from the ground and is distributed over separate Continental hubs, including Level 3 Communications in the Americas, KPN in Europe and Africa, and Teleglobe in Asia and the Far East.

At the moment the service is focused on consumer website, but the company has plans to extend it to B2B in the retail sector, and to medium sized e-commerce websites.

TriggerMail is offered free-of-charge in return for text-based adverts appearing in the e-mail. The company also offers a pay per delivery pricing model.

Story link: TriggerMail event-based email system announced


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