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March 17, 2008

Who will get the Champions League?


by David Allen
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Who will get the Champions League?<br />

It would seem that the initial bids have been entered for the rights to show the prestigious Champions League football tournament, which is presently shown on ITV and Sky Sports. The bids have been from the BBC, ITV, Sky Sports and Setanta and the winners will get the show the games for three seasons.

With an estimated cost of around £125 million per year, there has been some questions regarding the BBC bid, including the fact that it is believed that they will need to pay more simply because they are unable to show the advertising that belongs to the leagues sponsors. So questions are already being asked whether or not this is good use of licence fee money.

There could also be another runner in with a chance should they choose to enter a bid, that is Five. But it would seem that the BBC are the favourites at the moment, this could be because they have lost the FA Cup and International rights, meaning that there will be little if any football on the BBC.

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