Satellite, Cable, Digital TV, Home Media, & Computers
|  Home   |  Forums   |  News   |  Blog   |
March 21, 2008

New rules on advertising


by David Allen
<br />
New rules on advertising<br />

The communications regulator Ofcom are planning a complete overhaul on the rules which govern the advertising on television, which in reality is going to mean that there will be more adverts on the channels that are allowed to be ad supported.

What will follow is not only the gap in which adverts will be looked at, but also the allowable minutes and how many there should be within certain programmes. These rules will only apply to ITV, Channel Four, Five, GMTV and S4C.

It looks as if the main rule that governs adverts, the twenty minute rule, this is the gap that there must be in between each break, this could be dropped for certain types of programme, which would allow the adverts to be placed in better positions to suit the flow of the programme and not just because a break is needed.

Story link: New rules on advertising


Discuss this in the Techwatch Forums


Add to Bookmarks:

ADD TO NETSCAPE     ADD TO DEL.ICIO.US     ADD TO DIGG     ADD TO FURL

ADD TO STUMBLEUPON     ADD TO YAHOO MYWEB     ADD TO GOOGLE     ADD TO SPURL


Related news to "New rules on advertising"




No Comments »

No comments yet.

Leave a comment


Previous: « Is excessive texting and internet use a mental disorder?
Next: ITV get the rest of the Champions League »

Visited 202 times, 1 so far today