Thanks to a content platform developed by BT, ITV will now broadcast their on demand service to viewers located around the world.
The platform will be using the BT Mosaic service; this will allow ITV to share their content with various networks and different devices. This service will also give ITV the option of allowing other broadcasters to opportunity to access the archive.
It is believed that other broadcasters would be able to edit programmes so that they fit into and fall well within the regions laws and customs which is an important factor.
There are already over twenty thousand programmes that have digitised and ready for distribution to consumers and other broadcaster not matter where they are located.
ITV have a great opportunity here to get their huge archive of programming out there and in front of new viewers on a worldwide scale.