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May 1, 2008

3 complains about Vodafone speed claims


by David Allen

A complaint has been made to the Advertising Standards Authority (ASA) about the claims that Vodafone are making for their mobile broadband connection speeds in their advertising.

In all of the advertising material that Vodafone use to promote their mobile broadband dongle, they claim that the connection speed is 7.2 Mbps.

But 3 are using 3.6 Mbps technology, making the actual speeds 2.8 Mbps. They also say that all networks are using the same technology.

Vodafone can offer a 7.2 Mbps connection speed in limited areas, such as in London and is hoping to expand this to other cities by the end of the year.

However for eighty per cent of the UK the connection is only 1.8 Mbps, although they do say that by the end of the year fifty per cent of UK will be able to receive 3.6 Mbps.

Story link: 3 complains about Vodafone speed claims


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1 Comment »
  1. Vodafone’s 7.2Mbps coverage really is very limited at the moment, so limited that they can easily list the postcodes you can get it! See http://online.vodafone.co.uk/dispatch/Portal/appmanager/vodafone/wrp?_nfpb=true&_pageLabel=template12&pageID=PPP_0026&WT_ref=INT-PSHOP-160108-MobBrdbnd-MoreAbtUSBMdm

    However, this is still new technology, and with the high level of consumer and business interest it will develop fast.

    For the moment though, anyone interested must check the coverage in their area, whichever network they intend to use, as coverage is far from complete.

    There are some good price comparison and review sites emerging also, our http://www.mobile-broadband.co.uk for example.

    Comment by Rob Malvisi — May 2, 2008 @ 7:13 am

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