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May 19, 2008

BT advert is cause for complaint


by David Allen

With Dragons Den star, Peter Jones, replacing the no holds barred chef, Gordon Ramsey, BT Business Telecoms Services may have thought that they were onto a winner for the TV advertising campaigns, but within a week or so there have been some complaints already to the advertising watchdog the Advertising Standards Agency (ASA).

The advert which sees Peter Jones working late, stuck in a darkened office before it is taken over by Gremlins, has been the subject of complaint from some parents.

They feel that it is far too scary for children and should be broadcast later.

The idea behind the advert is to bring home the meaning of gremlins and technology, but in this case the Gremlins are from the films of the same name and they get into the office and begin to mess the place up, paying particular attention to the IT equipment.

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