The bosses at ITV must have been sniggering a little when the media regulator Ofcom handed down the fine of £2 million for the “Ant and Dec” phone vote rigging scandal.
Little did anyone know that the actual fine could be as low as £50,000!
A legal loophole has ensured that ITV will not have to pay anywhere near the £2 million fine which is supposed to be in line with the advertising revenue of the company.
ITV is made up of many companies, including Channel Television in Jersey. Around forty per cent of ITV programmes are registered there, and as such the fine can only be made against the advertising revenue for Channel Television.
However if the same rules were applied to ITV Plc, with an advertising revenue of around £1.5 billion, it would be a different story altogether.
It is believed that Ofcom want this loophole to be closed, in order to prevent the same thing from happening in the future.