Using data obtained from the communications regulator, Ofcom, it has been found that despite what was thought before, the rural areas of the UK are more connected to broadband than urban areas.
The amount of rural households connected to broadband is currently running at 59%, whereas the figure for urban areas stands at 57%.
However there is one subtle difference between rural and urban broadband users, which is the speed that they are able to get.
Due to location, rural users are always going to have speed problems so long as the distance from the exchanges is so far away.
The main reason those in rural areas use broadband is the ability to shop online!
But whatever it used for, it is great that the digital divide between the rural and urban users is changing, which opens up possibilities for businesses that are located in rural areas.