Sony has reached a deal with six US cable companies, to develop an LCD set integrating Comcast’s Tru2way cable TV platform.
With Tru2way technology, Sony’s new LCD TV will be able to receive cable services without the need for a set-top-box.
Comcast announced Tru2way at the Consumer Electronics Show in Las Vegas, in January 2008.
Sony isn’t the first to integrate Tru2way technology in its sets.
Panasonic has already announced two HDTVs and portable digital video recorder with Tru2Way, while Samsung has announced its own Tru2way TV and high-definition DVR.