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June 13, 2008

No product placement in the UK


by David Allen

Just when the marketing people thought that they had found a very interesting and needless to say lucrative revenue stream, which is known as product placement, the Culture Secretary, Andy Burnham, is telling the industry that this sort of marketing will not be allowed on UK television.

Product placement has long been used in TV programming throughout the world but more in particular in US made shows which are regularly seen here in the UK anyway.

But the idea of companies paying the makers of programmes to place products in prime positions could have a detrimental effect of the way that the UK television is looked at and indeed trusted.

ITV argue that carefully placing products within programmes could provide a valuable source of income to the television companies at a time when they are struggling with falling advertising revenues because of the increase in media outlets.

Story link: No product placement in the UK


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