ITV miss regional news quota


June 18, 2008

The Culture Secretary, Andy Burnham, is said to have been very disappointed at the news that the ITV network has missed its quota for providing regional programming for the second year in row.

The ITV network, although being a commercially funded organisation, still has to provide a certain amount of regional based programmes and regional news.

The quotas are in place to make it clear what is required and should there be a shortfall then there are a number of things that can be done to encourage ITV to meet their quotas.

As these requirements are legal, there is no room for negotiation in the terms.

If ITV does not meet its legal requirements it can be limited on the amount of advertising that it has and also, more significantly, on the amount of money that it charges.






 

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