Virgin Media in trouble over press campaign


July 2, 2008

Running a national advertising campaign that not only brags about the high speeds that a network can achieve, but also explains how much better they are than the competition, is ok, but only if the figures are cast iron correct.

However the adverts run by Virgin Media were soon picked apart and reported to the Advertising Standards Authority (ASA) by no other than BT.

They maintain that the speeds advertised by Virgin Media are totally inaccurate.

The advertising went under the banner of “Hate to Wait” and had a table which showed the download times for TV programmes and music tracks, based on the different packages that Virgin Media provides.

BT said that the problem with this advert is the download speeds are misleading because Virgin Media uses a traffic management system during the hours of 4pm to 9pm.

It is obvious that the only accurate way of explaining internet speeds is to publish an average internet connection speed based over a period of time.






 

Comments in chronological order (1 comment)

  1. MS says:

    OK so now we know people lie in Ads……but the real problem is BT…people in areas where only BT supplies the broadband are not questioned….as BT has crap service and they have a big monopoly. They charge horribly for their poor and shit services…..so what about that……

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