Running a national advertising campaign that not only brags about the high speeds that a network can achieve, but also explains how much better they are than the competition, is ok, but only if the figures are cast iron correct.
However the adverts run by Virgin Media were soon picked apart and reported to the Advertising Standards Authority (ASA) by no other than BT.
They maintain that the speeds advertised by Virgin Media are totally inaccurate.
The advertising went under the banner of “Hate to Wait” and had a table which showed the download times for TV programmes and music tracks, based on the different packages that Virgin Media provides.
It is obvious that the only accurate way of explaining internet speeds is to publish an average internet connection speed based over a period of time.