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July 4, 2008

Freeview to become Freeview+


by David Allen

Freeview is changing their branding to use the “Plus” which was first created for Sky subscribers in 2001, when it was then quickly followed up by Virgin Media.

It is sensible for Freeview to follow the lead of such an established branding, as customers will be able to identify with + being the symbol for digital video recorders.

This change will no doubt be followed very closely by a significant marketing campaign to establish the Freeview + as being comparable with the other products out there in the marketplace already.

This introduction is going to make the whole Freeview package one of the most comprehensive around, as they now offer a large range of digital equipment such as basic set top boxes, DVD recorders, DVD and VHS video combi recorders and TVs with Freeview+ included within the unit.

Story link: Freeview to become Freeview+


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2 Comments »
  1. Surely you mean “Freeview Playback” is becoming “Freeview+”? AFAIK the Freeview brand name remains as it was - they are simply re-naming the DVR/PVR hardware.

    Comment by Pete — July 7, 2008 @ 6:40 am

  2. “Freeview” is remaining as a brand AFAIK. It is “Freeview Playback” that is changing to “Freeview+” when applied to hardware like DVRs and PVRs.

    Comment by Pete — July 7, 2008 @ 11:37 am

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