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July 16, 2008

Apple keeps iTune prices for the UK


by David Allen

Earlier on in the year Apple was talking about cutting the prices of iTunes for their customers in the UK.

This was to match the prices that could be found throughout Europe, where there is a standardised price currently set at 99 Euro cents, which is around 74p, whereas the price that UK users of iTunes have to pay is currently 79p.

This was a very important measure to be putting in place for Apple, as it shows the users that they care, which is great for business.

But since the credit crunch has started to bite, Apple has decided to take another look at this decision and because the Euro is now valued at around 79p, they have decided that no change is necessary now because iTune users in the UK are now paying the same price as their friends in Europe.

Story link: Apple keeps iTune prices for the UK


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