Orange squashed by ASA

July 22, 2008

Orange Broadband has fallen foul of the Advertising Standards Agency (ASA) for their advert where they claimed that BT Broadband customers who switched over to Orange Broadband could save over a £190.

The comparison was made between BT’s Broadband option 3 and Oranges Calling Plan Option 2, on the face of it the comparison is fair, but what Orange failed to mention was the fact that there were some significant benefits for BT customers.

BT complained to the ASA regarding this advert, because they say that their customers received a free BT Home Hub cordless phone, a full Norton Security suite and the unlimited wi-fi access through the BT Fon Hotspots.

The ASA agreed with BT on this matter and informed Orange Broadband to amend their adverts to highlight the true differences between the services.


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