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July 22, 2008

Virgin Media a winner for the iPlayer


by David Allen

Allowing Virgin Media to be the first service to provide their customers with the iPlayer, which can be viewed directly through a TV with no computer connection needed, is a great idea especially for the BBC.

The service was added to Virgin Media with three hundred and fifty hours of BBC programming available at the beginning of June. While on the BBC’s website the iPlayer had just over twenty million viewings, Virgin Media managed a staggering ten million views through their service.

This just highlights the need for on demand programming and the need for this platform to be expanded in order to cope with the increasing demands of the different types of viewers that are emerging these days.

The BBC have a distinct advantage over the other players in the field simply because they continue to develop the iPlayer further by introducing a new queuing system that should help the strain on the broadband network.

Story link: Virgin Media a winner for the iPlayer


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1 Comment »
  1. I love the service and think that it is a huge step forward for tv as we know. I look forwards to similar services appearing!

    Comment by Tom H — July 22, 2008 @ 11:23 pm

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