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July 23, 2008

The Home Hub is good for BT


by David Allen

It has only been two years since the Home Hub became part of BT’s arsenal to use in order to increase their customer base in the UK. With over three million of these devices being delivered to their customers, it has proved itself against the competition.

The Home Hub has played a big part in BT marketing plans, not only does it play centrepiece in all of the BT adverts on TV. But it works as a very good carrot to get customers to sign up for broadband packages which are of a higher value to BT, as the Home Hub does not come free with the cheaper BT packages.

The Home Hub is about to be replaced with the mark two versions, which will have more security features and even comes with some childproof controls too.

For customers who sign up for BT’s Total Broadband Option 3, the Home is free of charge, as it is if Option 2 is ordered online. However, existing customers will be able to upgrade for additional £45.

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