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July 24, 2008

Broadcasters donate airtime to fight obesity


by David Allen

From now until the Olympic Games in 2012 there is going to be a government lead campaign, which is going to put the subject of healthy eating right in front of the nations TV viewers.

All the main commercial broadcasters including Sky, Channel Four, Five, ITV and Virgin Media will be giving up millions of pounds worth of airtime, while large companies such as Tesco, Mars, Coca Cola and Pepsi Cola will add their touch to packaging over the next four years.

Obesity is becoming a big problem in the UK and the run up to the Olympic Games in London is a great opportunity for all of these organisations to get together and tackle this problem.

It is being estimated that the total cost of this scheme to the private sector will be more than £200 million.

Story link: Broadcasters donate airtime to fight obesity


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