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August 14, 2008

Online advertising in the UK is up


by David Allen

Online advertising spend overtook the advertising spend for mainstream TV last year, rising a massive forty per cent and reaching £2.8 billion.

This makes up for nearly twenty per cent of all advertising, according to a report from the media regulator Ofcom.

However, online advertising is mainly made up from paid for search programmes, such as the Google sponsored links programmes that can be seen in a lot of websites.

This type of advertising accounted for around £1.6 billion; leaving £1.2 billion to be split between the standard displays and classified adverts.

In 2006, which is the latest year’s figure available, online advertising in the UK worked out at about £33 per person, the highest figure of all the G7 countries, while advertising on the main terrestrial and free to air TV channels, in contrast, fell significantly with ITV being the main loser.

Story link: Online advertising in the UK is up


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