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August 21, 2008

Kids prefer live TV


by David Allen

A recent report has found that young people, in the age group between sixteen and twenty four, are the least likely to use any of the catch up TV, or on demand services that are available at the moment, in favour of watching their favourite TV programmes live.

The report was compiled by software giant Microsoft.

It looked into the online catch up services and those services provided by internet service providers such as BT and Tiscali where TV can be viewed virtually at any time of the day.

This report shows that younger people would rather miss going out or totally rearrange their schedules in order to watch their favourite programmes and, in some cases, they would be careful to arrange their social life around what was happening on the TV that evening.

These TV service still have a lot to prove, especially to younger audiences.

Story link: Kids prefer live TV


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