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August 28, 2008

ASA bans iPhone advert


by David Allen

The Advertising Standards Agency (ASA) has put the thumbs down on the iPhone TV advert following complaints from members of the public.

The complaints were about Apple’s claims that the iPhone can access all parts of the internet as if you were on a PC.

However this is not possible because the iPhone does not support Flash animations or Sun’s Java.

In its final decision the ASA said that it noted Apple’s argument that the ad was about site availability rather than technical detail.

However if felt that Apple’s claim that all parts of the internet are on the iPhone implied users could access all websites and see them in their entirety.

Users of the iPhone are unable to play some games, or view graphics which rely on Java and Flash to function.

These feature on many websites which therefore cannot be viewed as if the user was on a computer.

Story link: ASA bans iPhone advert


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