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September 4, 2008

ITV invests in online content


by David Allen

If ITV’s plans to achieve a revenue of £150 million from online activities by 2012 are to succeed, they badly need to invest in the quality of the content that they are providing in the first place.

By producing exclusive online content, they feel that this could be the way to achieve their goal.

The problem for online providers is that the majority of viewers would prefer to watch on demand TV through the television, especially when it comes to longer programmes.

This is only natural because most people have large screen television set in their living room, which would remain off while they watch their tiny PC monitor.

However, when it comes to shorter items, people are willing to watch these while sitting at their desk or even traveling around.

In order for ITV and other providers of online content to build on their viewing figures, the shorter route has to be the best to start off with.

This can include interviews, previews and other content that is exclusively online.

Story link: ITV invests in online content


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