Yammer (www.yammer.com), a micro-blogging tool for enterprises, has been officially launched at TechCrunch50 in San Francisco, an event which promotes start-up companies.
Yammer is an Enterprise 2.0 technology which aims to take business communications to the next level through the use of inter-connected applications, services and devices.
It brings a social networking technology similar to that used on sites such as Twitter to business communications.
Yammer allows co-workers to exchange short frequent answers to one simple question: “What are you working on?”
As employees provide answers to this question, a company feed is created in a central location.
This allows colleagues to exchange ideas, share information and post information.
The company feed is available in real-time via the web, IM, SMS text messaging, an iPhone application, a Blackberry application, a desktop application, or email.
Employees can create a profile on Yammer, building up a company directory. The technology also provides a searchable archive of conversations and information, building up a valuable store of information and ideas.
Any employee can start a Yammer network and invite colleagues to participate, and the privacy of each network is ensured by allowing access only to those with a valid company email address.
The basic Yammer service is free of charge, but for $1 per employee per month companies can claim and administer their networks.
This allows them to configure their own security requirements.