Following the carefully reworded terms of service for their new browser Chrome, Google have gone one step further and decided to introduce a new data policy after many complaints about privacy.
Currently the search engine will only make searches anonymous after eighteen months, but the new policy will mean that this will now happen after nine months.
This may not be up to everyone’s expectations, but some will see it as a start.
However, in a glancing blow the company did say that this change would actually harm the future innovation of Google.
This is because they use all of this data to enhance search and to prevent security issues such as fraud and spam.