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September 16, 2008

BT may bid for Premiership matches

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by David Allen

For as long as the Premier League has been in existence, the main way to see most of the matches has been through Sky Sports.

However this has changed recently with Setanta winning the rights to show some of the matches too, and now it seems that BT are interested in the Premier League.

BT are still the largest provider of fixed line phone lines, but have launched their own pay television service, and it is through this that BT could be showing live Premier League football matches if they decide to go ahead and bid for the rights when the auction begins next year.

The problem is going to be how the spoils of the auction are going to be divided up.

Sky have 96 matches which include all of the big ones, while Setanta have only 46, but both services have other content.

For BT to be able to charge enough to win the rights, then they are going to need the lion’s share of the live Premier League matches.

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