Following the results of a survey, BT Vision has decided to keep advertising out of kids programming.
BT commissioned a survey of parents, where it was found that around seventy-five per cent of parents wanted advertising within and around children’s television programmes to be banned, because the advertising on TV is making the kids want all the latest brands and products.
Over the school holidays, it is estimated that children watched between three and six hours of television per day, working out at nearly three hundred hours over the school holidays alone.
The research found that parents are of the belief that it should be the broadcasters who take the responsibility for the amount of advertising that they are exposed to.
To this end is would appear that removing all advertising from the children’s channels on BT Vision is a good move by BT.