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September 18, 2008

WorkLight notes businesses adopting Web 2.0


by Janet Harris

WorkLight Inc which facilitates the use of Web 2.0 applications in business has been encouraged by a recent report Awareness Inc.

The survey found that 69% of US businesses surveyed were comfortable with staff using social networking sites and services, compared with just 37% in 2007.

David Lavenda, WorkLight’s vice president of marketing and strategy, said:

“Even more interesting is the fact that 75 per cent of employees in the US are using social networking sites such as Facebook, LinkedIn and MySpace for business purposes, a rise of 15 per cent in the last 12 months”.

64% of the firm’s surveyed used Web 2.0 services for brand development, and 58% used Web 2.0 services to help engage customers.

However, some firms still ban the use of such services for a number of reasons, including loss of productivity, security concerns and worries that inappropriate content could find its way onto the net

Story link: WorkLight notes businesses adopting Web 2.0


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