It was not that long ago that we reported that Sky and Virgin Media were around the table talking about re-establishing channels and advertising, but it appears that these talks were going on because something else was happening behind the scenes.
Now a new war is about to erupt, this time it is over a single word, “unlimited”.
Most broadband users have seen this word mentioned in their broadband packages, but rarely does it mean truly unlimited access to the internet, because of the fair usage policies.
Recently Sky dropped their fair usage policy, making them the only ISP to offer proper unlimited access to the internet, but Virgin Media quickly stepped up to inform the UK public that their customers have always had unlimited access to the internet.
Sky will begin its “unlimited broadband” advertising campaign within the next couple of weeks; no doubt, Virgin Media will respond accordingly.