By now there are many subscribers to BT services who have been contacted by BT with regards to being selected for the trial of the online-targeted advertising system Phorm.
However, the small print that comes with the internet monitoring service has been studied very closely.
There are many industry experts who are now urging BT customers to think before they click “OK”, otherwise they may find themselves bound by some extraordinary terms and conditions.
One of the main conditions is that BT will not accept responsibility for any of their customers who go about their daily web surfing, but are blissfully unaware that they are being monitored.
One other thing to watch out for is the fact that parents are expected to teach their children about Phorm and its technology.
In other words BT have carefully been able to wash their collective hands of any responsibility for the users who do not fully realise that they are being watched.