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October 8, 2008

BBC re-launches Topgear.com


by David Allen

The BBC has redesigned the Top Gear website to incorporate more content that is relevant to the subject of cars and car buyers.

It will include more videos, blogs written by the presenters, Jeremy Clarkson, Richard Hammond and James May, as well as those contributions from the magazine staff.

Already there are an estimated three hundred videos to choose from, which are also available for users to share with friends or even embed on their own websites.

This is just another move by the BBC to increase the revenues that they receive from BBC Worldwide.

By introducing features like the car chooser feature and information on every single car that is on sale in the UK today, the site could become a valuable resource for the motor industry and car buyers too.

Story link: BBC re-launches Topgear.com


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