Virgin Media say that they are going to trial targeted advertising on their video on demand platform, and they have also already signed up big name brands such as Kellogg’s, Lurpak, O2, John Frieda, COI Army, Alberto, General Motors, Royal Mail, Littlewoods, Bodyform, John Lewis and Anchor to take part in the trial.
This is set to last around three months and they will be using the ad insertion technology created by Sea Change which enables the broadcaster to insert adverts before and after the content.
This can be done in real time, allowing the advertising to stay up to date and in line with current times, days and even locations of the users.
Not all of the programmes will have the advertising placed around them and in fact the amount of adverts is going to be limited too.
With VoD increasing it is only natural that the broadcasters attempt to increase their revenues from it.