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October 23, 2008

Virgin Media intros long advert


by David Allen

There is little doubt that Virgin Media are fairly good at advertising and they seem to have the knack of producing adverts which stand out from the rest, as travellers arriving at Euston station in London are about to find out.

Virgin Media are starting a campaign for their broadband services which is set to become the longest outdoor railway advert.

Measuring seventy three metres long, the advertising board will have the word “Broad” at the beginning and naturally the word “Band” will appear at the end of the super long advert.

Although the sign will only be in place for two weeks, it is believed that around 1.2 million travellers will see the advert while travelling in and out of London.

Story link: Virgin Media intros long advert


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