Samsung takes US vendor top spot

November 7, 2008

Samsung has clinched pole position in the US mobile phone market for the first time in the company’s history, according to research firm Strategy Analytics (SA).

SA also reported that handset shipments to the US in the third quarter grew 6.2% on year to 47.4 million units, despite the global economic downturn.

Cost-effective bundling schemes, subsidies and heavy pre-stocking before the holiday season were given as the key reasons behind the market growth.

Samsung performed strongest during the quarter, taking a 22.4% market share.

The company’s growing retail presence and attractive portfolio of handsets helped it beat off competition from Motorola to become the market leader in the US for the first time.

Motorola has been the market share leader in the US since 2004.

However, the struggling vendor’s share of the market fell to 21.1% in the most recent quarter, down from 32.7% in the same period last year.

SA reported that RIM and Apple both performed well during the quarter.

Blackberry maker Research in Motion (RIM) maintained its double digit market share for the second quarter in a row.

Apple took 6th place in the market share tables, a good performance from a company with just one handset on the market.

AT&T’s subsidisation of the iPhone contributed to Apple’s increased sales.


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