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November 7, 2008

Ten years of the red button

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by David Allen

It may seem hard to believe but the little red button on the remote control is now ten years old, but does anyone actually use it?

According to the BBC, around eleven million viewers per week are pressing the red button to access additional services, such as news and information.

The red button was recently used by the BBC, to offer viewers of the Snooker, Wimbledon, the Olympics, Rugby League World Cup and International Cricket a multi screen service, where they choose which match they want to watch, showing that this button has a lot more to offer than just some general information.

It is not just sports events which have benefitted from the red button as it has transformed the way some viewers watch TV, such as Eastenders and even some children’s programmes where interactive games and quizzes are waiting.

Story link: Ten years of the red button

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