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December 11, 2008

Vodafone buy GPS firm Wayfinder


by David Allen

Vodafone is one of those companies that always appear to buck the trends; while all other businesses are looking to cut back on expenditure, they are out there in the marketplace looking for new acquisitions that will add value to their business and give long term stability.

Their latest purchase is the Swedish mobile GPS applications firm, Wayfinder.

Vodafone have just spent almost £20 million on this business, which raises questions of why would they be interested in this type of business.

Many new mobile devices can use GPS, this includes mobile broadband services, and this is what Vodafone must be looking at - integrating Wayfinder and Zyb the mobile social network that they paid £30 million for earlier on in the year.

It may not be long before the Vodafone network has it very own social network combined with GPS tracking.

Story link: Vodafone buy GPS firm Wayfinder


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