Due to the recent halt in hostilities between Sky and Virgin Media, cable viewers are about to get even more choice when it comes to programming available on Virgin Media.
One service that they have not been able to experience is HD TV. This is because these channels were not available through Sky for obvious reasons, apart from BBC HD.
But now that is all over and Virgin Media will be offering HD content over the next couple of months.
With superfast broadband being made available to nearly half the country, HD channels are a natural addition to the services that they are looking to provide to their customers.
It looks like an exciting time for Virgin Media and their customers as today there will be an announcement about super fast broadband.
The rollout and cost of this service is essential to the growth of HD for Virgin Media.