Broadband speeds have been the subject of many complaints recently where “Up To” is not necessarily the best way to decide on a new broadband provider.
Recent research has shown that the UK average connection speed is closer to 4 Mbps, rather than the advertised figure of up to 8 Mbps.
Because of this, the subject of advertised speeds has been looked by the telecoms regulator Ofcom who have come up with a code of practice for internet service providers.
So far, this has been accepted by the main ISPs who will make the advertising clearer and easier to understand.
The code of practice has now also been given the thumbs up by the Internet Service Providers Association (ISPA), which should mean that any future claims to speeds and services would be made much clearer for consumers to understand and help them make an informed decision as to which service to choose.