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December 17, 2008

Virgin Media looking at Phorm

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by David Allen

It has been a big week for Virgin Media with the launch of their super fast broadband network, but something that slipped under all the flashing lights and music was the fact that they are very interested in looking at Phorm to deliver advertising to their customers.

This system has not gone down very well with BT customers who have complained that it breaks the unwritten rules of privacy and information.

The company have always said that they are interested in deploying Phorm when the time is right; perhaps that is now.

Now with the trials being over at BT full deployment is the next step, maybe this and the launch of the super fast broadband service are what Virgin Media have been waiting for.

How their customers react to this news may be a different matter though.

Story link: Virgin Media looking at Phorm


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3 Comments »
  1. this is nonsence, VM are not considering phorm, get your facts straight:

    http://www.theregister.co.uk/2008/12/16/virgin_bittorrent/

    this “story” is just an attempt to boost the Phorm shares prior to them dropping through the floor again!

    Comment by oldghosts — December 17, 2008 @ 12:39 pm

  2. The rules broken by BT & Phorm are *written* rules, like the Regulation of Investigatory Powers Act s1, or the Copyright Act s107/110, or even the European Convention on Human Rights Article 8.

    Phorm Webwise is mass intellectual property theft, mass communication surveillance, and mass industrial espionage.

    It would damage our economy, harm our right to privacy, and damage our democracy.

    For those reasons and more besides it simply must not happen.

    Further the people who perpetrated the trails by BT in 2006 and 2007 (and even 2008) which intercepted the private communications of tens if not hundreds of thousands of people in secret *must* face prosecution.

    And indeed, the Crown Prosecution Service are presently investigating.

    Comment by pete — December 17, 2008 @ 2:14 pm

  3. Nonesense? Looks like TW isn’t the only site covering this:
    http://www.guardian.co.uk/business/2008/dec/16/phorm-internet

    Comment by Brian Turner — December 17, 2008 @ 6:57 pm

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