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January 8, 2009

Phorm thinking about incentives


by David Allen

Once again it looks as if the targeted advertising company, Phorm, is looking for ways to encourage customers to accept the service, despite rules and regulations put in place to prevent it monitoring the web activity of users without their consent.

Last year the Information Commissioners Office stated that the future deployment of any system like Phorm will have to be on an opt in basis, and that ISPs needs to obtain permission from the customer too.

By offering a small incentive, such as free web hosting, Phorm seems to believe that they have this covered.

Story link: Phorm thinking about incentives


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2 Comments »
  1. Who are they kidding? This is my privacy they’re talking about, so they can’t have my datastream AT ANY PRICE!

    Comment by Porridge — January 8, 2009 @ 2:08 pm

  2. Phorm offer free web hosting? What? So they have more opportunity rip off web content, process it and sell it to advertisers?

    Phorm/BT Webwise is mass surveillance, mass copyright theft, and mass industrial espionage.

    Phorm *must* be stopped, and BT/Phorm *must* be prosecuted for conducting secret mass trials of this system in 2006, 2007 and even the trials in 2008 (which didn’t obtain interception consent from the web sites & ecommerce businesses who’s traffic was processed).

    Comment by Pete — January 9, 2009 @ 10:26 am

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