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February 2, 2009

UKTV channel to be named Blighty


by David Allen

The satellite and cable broadcaster UKTV, whose brand covers many aspects of life and classic TV programming, will be rebranding the UKTV ‘People’ channel to ‘Blighty’, which is going to be exploring the diversity of the UK.

Starting at 0900 on the 17th February, Blighty will be launched with a selection of TV favourites such as ‘Who do you think you are?’

Other programming is yet to be announced, but it is bound to follow the same sort of genre.

UKTV have been gradually rebranding all of its channels, making them more attractive with exciting names like Eden, Dave and Gold.

Many of the channels originate from satellite TV’s early days, like TV Gold.

It has been found that a catchy short name is far more attractive that a long name that is trying to explain the channel in its title.

Story link: UKTV channel to be named Blighty


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