Broadcasters to slice up Premier League

February 4, 2009

Sports broadcasters like BSkyB and Setanta can expect an American invasion for the Premier League live football match broadcasting deadline.

As usual, the main bidding was expecting from the traditional broadcasters Sky Sports, which has created the UK’s hunger for live Premier League football, and the new kid on the block, Setanta Sports.

Currently both broadcasters show live games and, for the first time, live Premier League football has been shared between two channels, but there is a third player this time around and it is one of the big boys.

ESPN, owned by Disney, is an American giant when it comes to sports broadcasting and it is looking at the Premier League rights to show matches for the next three years.

ESPN’s problem is that it does not have a huge outlet in the UK.


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