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February 5, 2009

Virgin Media in trouble over ads


by David Allen

Once again, adverts made by cable broadband provider Virgin Media have been under the magnifying glass of the regulator Ofcom, and once again they have fallen foul of the rules, with complaints to the regulator coming in.

Since early 2007, Virgin Media’s advertising has been under the scrutiny of Ofcom around thirteen times.

The complaints mainly concern the wording of the company’s ads and the way that they portray the competition.

This time it should come as no surprise that comparisons between Virgin Media’s fibre optic network and the rest of the country’s copper wire network, made up the main part of the advertising.

The ads include wording like ‘other providers are struggling to keep up’ and ‘a national fibre network is twenty years away’.

Virgin Media has been warned over exaggeration and told that it should not use the adverts any more.

Story link: Virgin Media in trouble over ads


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